The Current State of the Anti Cellulite Market
When a picture of Mischa Barton was taken showing cellulite on her legs, women around the world breathed a sigh of relief. Finally, it had been proven that beautiful celebrities where just like the rest of the female population in that they also struggle with cellulite. Yet despite Mischa being just like 99% of women on the globe, the media pounced and splashed hurtful headlines that sent her into a deep depression.
Thankfully, Mischa is now recovering. But the whole episode just shows how the ideal images that are presented to today’s women can cause serious self-esteem issues. Given this, it is not surprising that one of the fastest growing segments of the beauty market is the anti-cellulite sector. It turned over $500 million last year in the United States and it is set to grow to $1 billion by 2015.
With such a large amount of money on offer, companies are rushing to produce products for cellulite phobic women. Over 100 new anti cellulite removal creams where released on to the market in 2008. Sales of massage machines that are used in beauty and cosmetic clinics across the world are at an all time high.
Unfortunately, most of these products are simply snake oil. Take the so called anti cellulite shoes, for example. These shoes are designed to replicate what it is like to walk on bare feet and help women burn fat and tone the muscles of the legs and thighs. Of course, like most things that seem so easy, this is simply too good to be true and most women will be disappointed by the results for this footwear.
What about some treatments that actually do work? Here is a brief selection:
- TriActive is a laser treatment for cellulite which combines six lasers and massage. Women require one to two sessions per week for 8 to 16 weeks. On going sessions are required after this time period but it can be dropped down to 1 session a month,
- Massage is an effective and often pleasant way to reduce the appearance of cellulite. It can be done at home using a small massager or with bare hands. Alternatively, there are some machines used is day spas that are more powerful.
- Anti cellulite creams can work for mild to moderate cellulite. A good quality cream can be expensive and you will need to rub the lotion into the skin twice per day at least.
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